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Print is powerful

Lifeless colour 0

That's the message the Value of Paper and Print roadshow helped the print and packaging industry spread to clients, marketers, advertisers and media buyers on its national tour in April and May.

Attracting capacity crowds, the tour was just one part of a greater ongoing initiative promoting the efficacy and engagement of paper and print as a relevant, effective and modern media channel.

Like many industries, print and packaging have experienced pressure due to the growth of digital and changing economic circumstances. The Value of Paper and Print (VoPP) campaign is arming the industry and influencers with the facts, figures and insights needed to clearly show decision–makers the benefits of including print in the marketing mix, as well as the perils of ignoring it.

On the VoPP website you'll find a host of information on efficacy, return on investment, path to purchase and brand positioning, as well as a detailed look at each of the sub–categories in the print and paper spectrum.

The Value of Paper and Print campaign is an initiative run by Two Sides Australia and Printing Industries.

Media Super was an active supporter of the VoPP roadshow as part of our ongoing commitment to supporting businesses in our industries.